Privacy Policy
Effective Date: August 14, 2026
This Privacy Policy explains how UpInLA collects, uses, stores and discloses information when you visit UpInLA, contact us, submit information through the website or purchase event advertising.
By using UpInLA, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
The information UpInLA collects depends on how you interact with the website.
Information You Provide Directly
We may collect information that you voluntarily provide, including:
- Name
- Email address
- Telephone number
- Organization or business name
- Event organizer information
- Event information
- Website and social-media links
- Messages submitted through contact forms
- Advertising order information
- Information submitted in connection with a refund or support request
- Other information you choose to provide
Information Submitted With Event Advertising
Paying Advertisers may provide information relating to an event, including:
- Event title and description
- Event dates and times
- Venue and location information
- Organizer information
- Contact information
- Ticket or registration links
- Photographs, logos and promotional materials
- Social-media or website information
Certain event information submitted for advertising is intended for public display and may therefore be published on UpInLA.
2. Payment Information
Payments for event advertising are processed through third-party payment processors, including PayPal.
UpInLA does not directly receive or store complete payment-card numbers through its event advertising checkout.
We may receive and retain transaction-related information from the payment processor, such as:
- Payment status
- Transaction identifier
- Payment amount
- Payment date
- Payment method or card brand when provided by the processor
Payment processors handle payment information according to their own privacy policies, security practices and terms.
3. Information Collected Automatically
When you access UpInLA, the website and the service providers supporting it may automatically receive technical information associated with your visit.
This may include:
- IP address
- Browser type
- Device type
- Operating system
- Date and time of access
- Pages requested or viewed
- Referring website or page
- General technical and server-log information
This information may be generated as part of normal website hosting, security, troubleshooting and operation.
4. Cookies and Similar Technologies
UpInLA uses cookies and similar technologies for website functionality, analytics, performance measurement and advertising-related purposes.
These technologies may recognize a browser or device, measure how users interact with the website and help UpInLA understand website traffic and advertising performance.
Google Analytics
UpInLA uses Google Analytics to understand how visitors use the website, including information about website visits, pages viewed, interactions, devices and general usage patterns.
Google Analytics may use cookies and similar technologies to distinguish users and sessions and to generate aggregated website-usage statistics.
MonsterInsights
UpInLA uses MonsterInsights on its WordPress website to implement and manage Google Analytics tracking and reporting.
MonsterInsights may facilitate the collection and transmission of analytics information to Google Analytics according to the configuration used by UpInLA.
Meta Pixel
UpInLA uses the Meta Pixel, a technology provided by Meta, to measure activity on the website and evaluate the effectiveness of advertising and promotional campaigns.
Depending on the user’s browser settings, consent choices and UpInLA’s configuration, the Meta Pixel may use cookies or similar technologies and may send information about website interactions to Meta.
Cookie Controls
Most browsers allow users to block or delete cookies through browser settings. UpInLA may also provide cookie or privacy controls where appropriate or required by applicable law.
Blocking or disabling certain technologies may affect website functionality or the accuracy of analytics and advertising measurement.
5. How We Use Information
UpInLA may use information collected through the website to:
- Operate and maintain UpInLA
- Process event advertising submissions
- Review and publish approved event advertisements
- Process and document advertising payments
- Provide receipts and transaction records
- Respond to questions or support requests
- Process cancellation or refund requests
- Communicate with Paying Advertisers regarding their submissions
- Correct or update event listings
- Detect spam, fraud, abuse or security threats
- Troubleshoot technical problems
- Maintain website security
- Maintain business and transaction records
- Enforce our Terms and policies
- Comply with applicable legal obligations
6. Information Published Publicly
UpInLA is an event advertising and discovery platform.
Information submitted specifically for an event advertisement may be publicly displayed as part of the event listing.
This may include:
- Event name
- Event description
- Dates and times
- Venue
- Location
- Admission information
- Ticket links
- Organizer name
- Organizer website or social-media links
- Event images or promotional materials
Paying Advertisers should not submit personal information for public event fields that they do not want displayed publicly.
7. When We May Share Information
UpInLA may disclose information when reasonably necessary for the operation of the website or services described in this Privacy Policy.
Service Providers
Information may be processed by companies that provide services supporting UpInLA, such as:
- Website hosting and infrastructure providers
- PayPal and other payment-processing providers
- Google Analytics for website analytics and measurement
- MonsterInsights for WordPress analytics integration
- Meta Pixel for advertising measurement and campaign analytics
- Email-delivery providers
- Website security providers
- Other technical service providers necessary to operate UpInLA
These providers may receive information necessary to perform their services.
Legal and Safety Purposes
UpInLA may disclose information when reasonably believed necessary to:
- Comply with applicable law or legal process
- Respond to lawful governmental requests
- Protect the security or integrity of UpInLA
- Investigate fraud or abuse
- Protect the rights or safety of UpInLA or others
- Establish, exercise or defend legal claims
Business Transactions
If UpInLA or the business operating it is involved in a merger, acquisition, sale, restructuring or transfer of business assets, relevant information may be transferred as part of that transaction, subject to applicable law.
8. Sale or Sharing of Personal Information
UpInLA does not operate as a data broker and does not collect personal information for the purpose of selling lists of personal information to third parties.
Certain privacy laws use the terms “sale” or “sharing” more broadly than their ordinary meaning and may include some disclosures involving advertising, analytics or similar technologies.
Where applicable law gives a user the right to opt out of a qualifying sale or sharing of personal information, UpInLA will provide or honor the applicable method for exercising that right as required by law.
9. Data Retention
UpInLA retains information for as long as reasonably necessary for the purposes for which it was collected and for legitimate business, accounting, security, dispute-resolution and legal purposes.
The appropriate retention period may depend on the type of information and the reason it was collected.
For example, records concerning advertising purchases, payment transactions and acceptance of contractual terms may be retained after an event listing has expired because those records document a completed business transaction.
Information that is no longer reasonably required may be deleted, anonymized or retained where necessary to comply with applicable law.
10. Information Security
UpInLA uses reasonable administrative, technical and operational measures intended to protect information against unauthorized access, loss, misuse or alteration.
No website, database, internet transmission or electronic storage system can be guaranteed to be completely secure.
Users should avoid transmitting sensitive information through ordinary website forms or email unless it is necessary for the applicable service.
11. Access, Correction and Deletion Requests
You may contact UpInLA to request correction of personal information you previously provided or to ask whether personal information associated with you can be deleted.
Requests may be submitted through the UpInLA Contact Page .
UpInLA may need to verify the identity of the person making a request before providing, modifying or deleting information.
Certain information may be retained when reasonably necessary to maintain transaction records, prevent fraud, resolve disputes, comply with legal obligations or exercise legal rights.
12. California Privacy Rights
California residents may have additional privacy rights under applicable California privacy laws.
Depending on the law that applies to UpInLA and the particular circumstances, these rights may include the right to request:
- Information about categories of personal information collected
- Information about the purposes for which personal information is used
- Access to certain personal information
- Correction of inaccurate personal information
- Deletion of certain personal information
- Information about categories of third parties receiving personal information
- Opt-out of qualifying sale or sharing where applicable
- Limitation of certain uses of sensitive personal information where applicable
UpInLA will not unlawfully discriminate against a person for exercising a privacy right provided by applicable law.
Privacy requests may be submitted through the UpInLA Contact Page .
13. Browser Privacy Signals and Do Not Track
Some browsers offer privacy preference mechanisms such as “Do Not Track” settings or legally recognized opt-out preference signals.
Because there is no single universal standard governing every browser privacy signal, UpInLA may not respond to every browser-based preference mechanism.
Where applicable law requires UpInLA to recognize a qualifying opt-out preference signal, UpInLA will handle that signal as required by applicable law.
14. Children’s Privacy
UpInLA is a general-audience event information and advertising service and is not directed specifically to children under 13 years of age.
UpInLA does not knowingly seek to collect personal information directly from children under 13 through its general website services.
If UpInLA learns that personal information has been collected directly from a child under 13 in circumstances requiring parental consent, UpInLA may delete the information or take other appropriate action.
A parent or guardian who believes a child has provided personal information may contact UpInLA through the UpInLA Contact Page .
15. Third-Party Websites
UpInLA contains links to external websites and services, including event organizers, venues, social-media platforms and ticketing providers.
UpInLA does not control the privacy practices of those third parties.
Information submitted directly to a third-party website is governed by that third party’s privacy policy rather than this Privacy Policy.
16. Payment Processor
Event advertising payments may be processed through PayPal or other payment services made available by UpInLA.
When a user enters payment information into a payment processor’s services, that information is processed according to the payment processor’s own privacy and security policies.
UpInLA may receive transaction information necessary to confirm, document, refund or respond to disputes concerning an advertising purchase.
17. Users Outside California or the United States
UpInLA operates from California, United States.
Users accessing UpInLA from another jurisdiction understand that information may be processed or stored in the United States or other locations used by UpInLA’s service providers.
Where another privacy law applies to UpInLA and grants additional mandatory rights, UpInLA will address those rights as required by applicable law.
18. Legal Requests and Protection of Rights
UpInLA may preserve, use or disclose information when reasonably necessary to comply with applicable legal obligations, enforce agreements, respond to lawful process, investigate misuse or protect the rights, property or safety of UpInLA or others.
19. Changes to This Privacy Policy
UpInLA may update this Privacy Policy when its practices, services or legal obligations change.
When the Privacy Policy is revised, the Effective Date displayed at the top of this page may also be updated.
Material changes may also be communicated through the website or another reasonable method when required by applicable law.
20. Related Terms and Policies
General use of UpInLA is also governed by the User Terms & Conditions.
Paying Advertisers are additionally governed by the Event Advertising Terms & Refund Policy .
21. Contact and Privacy Requests
Questions concerning this Privacy Policy, requests to correct or delete information and other privacy-related requests may be submitted through the UpInLA Contact Page .